Jovica Veljović
Hamburg, Germany

B35 — Calligraphic Forms for Type Design
Four-Day Class, Monday, July 27 – Friday, July 31
Lettering, Design

Using traditional writing tools, calligraphers produce letterforms which are essential for good calligraphic typefaces. In combination with digital tools they adjust the forms to use as the basis for a font. In this class we will search for appropriate letterforms which reflect the spirit, rhythm, and strong graphic nature of the original calligraphy, selecting one or several letters to represent the general character of the style. Emphasis will be on understanding context and perspective in our design, identifying and understanding quality, and making the best decisions. The process of digitizing, proofing, redrawing and correcting will be systematically explored. The exercises at the beginning of the class might be used as a starting point, but participants can also bring examples of their own work or others which could be turned into a typeface.

Supply List

jovica_veljovicJovica Veljović [Vel-yo-vich] has been designing typefaces for URW, International Typeface Corporation, Adobe, and Linotype GmbH since 1980. Since 1992 Jovica has been a Professor for Type Design and Typography at Hamburg University of Applied Sciences, Department of Design. He has taught at several annual calligraphy conferences and won several awards for his calligraphy and typeface designs, including the Charles Peignot Award from Association Typographique Internationale, “Karl Schneider Preis”, City of Hamburg and several TDC2 awards from the Type Directors Club.

The German weekly news journal Die Zeit commissioned him to prepare an extended digitalized version of Tiemann™ Antiqua in 1999. He also designed two typefaces, an Antique and a Grotesque, together with several variants, for the leading Serbian daily Politika in 2006. Jovica’s typefaces are ITC Veljovic® (1984), ITC Esprit® (1985), ITC Gamma® (1986), Ex Ponto® MM (1995), Silentium® Pro (2000), Sava™ Pro (2003), Libelle™ Pro (2009), Veljovic Script™ Pro (2009), ITC New Esprit™ Pro (2010) and Agmena™ W1G (2012).

But type design is not his sole field of activity: he additionally works as a typographer, calligrapher, and book designer.

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